Privacy Policy

INTRODUCTION

  1. Harrah's Operating Company, Inc. and all of our subsidiaries, affiliates, casinos and resorts have an unwavering commitment to providing outstanding products and services to visitors to our properties. This Privacy Policy explains our practices for the following properties: Harrah's Phoenix Ak-Chin, Harrah's Rincon, Harrah's Joliet, Harrah's Metropolis, Horseshoe Hammond, Harrah's Bluffs Run, Harrah's Council Bluffs, Harrah's Prairie Band, Harrah's Louisiana Downs; Harrah's Lake Charles, Harrah's New Orleans, Horseshoe Casino Bossier City, Horseshoe Casino Tunica, Harrah's North Kansas City, Harrah's St. Louis, Bill's Lake Tahoe, Harrah's Lake Tahoe, Harrah's Las Vegas, Harrah's Laughlin, Harrah's Reno, Harveys Lake Tahoe, Rio All-Suite Hotel & Casino, Harrah's Resort Atlantic City, Showboat Atlantic City, Harrah's Cherokee, Harrah's Chester, Bally's Las Vegas, Paris Las Vegas, Caesars Palace, Flamingo Las Vegas, Caesars Indiana, Caesars Atlantic City, Bally's Atlantic City, Grand Casino Gulfport, Grand Casino Biloxi, Grand Casino Tunica, Sheraton Tunica, Reno Hilton, Wild Wild West Atlantic City, Claridge Atlantic City, Poarch Creek Atmore and the corporate offices of Harrah's Operating Company, Inc. (collectively "The Properties" and/or "We").

CORPORATE PRIVACY POLICY

  1. We value you as a customer and take your personal privacy seriously. In the course of providing you with credit or other financial services we collect certain personal information about you that we understand you may consider private or confidential. This information may be contained in applications and other forms you submit to us, gathered from your gaming activity with us, or obtained from our affiliates and other third parties such as credit bureaus. We are therefore providing you with this notice to explain our policies for collecting, using and sharing this information with others.
  2. Our Privacy Principles
  3. We protect, according to strict standards of security and confidentiality, all nonpublic personal information we collect about our customers.
  4. We maintain physical, electronic and organizational safeguards to protect this information.
  5. We contractually require any person or organization providing products or services to customers on our behalf to protect the confidentiality of this information.
  6. We afford former customers the same protections as existing customers with respect to the use and sharing of their information.
  7. We permit only authorized employees, who are trained in the proper handling of this information, to have access to it.
  8. Information We May Collect
  9. We collect and use information we believe is necessary to administer our business and provide you with the financial services you request. We may collect and maintain several types of information needed for these purposes, such as those stated below.
  10. Information we receive on applications for credit or other financial services, such as your name, address, telephone number, Social Security number and other identifying information.
  11. Information we receive about you from others, including credit bureaus, relating to your credit history and financial transactions with others.
  12. Information about your transactions with us, including your payment history and/or gaming activity with Harrah's Operating Company, Inc. and its affiliated entities.
  13. Information Disclosure to Affiliated Entities
  14. If necessary, we may share information we receive from you, and about your transactions with us, with our affiliates, including our owned, operated, and managed casinos licensed under the Harrah's, Horseshoe, Rio, Showboat, Harveys, Caesars, Bally's, Paris, Grand, Sheraton Tunica, and Flamingo brand names. Doing so allows us to quickly respond to applications for credit or other financial services at these properties to better serve our customers.
  15. Information Disclosure to Non-Affiliated Entities
  16. We share the information we collect about our customers with credit bureaus, collection agencies, and other non-affiliated third parties only as permitted by law. If you are a participant in our Total RewardsŪ Program, we may share certain limited information about you with other businesses with which we contract, who may contact you as part of a joint marketing or promotional program (Joint Marketers). These businesses may include financial services companies, such as banks and insurance companies, other service providers, such as airlines and car rental agencies, and retailers. The information we share with them such as your name, address, and telephone number is gathered solely from your participation in the Total Rewards Program.
  17. Your Choice to Share Information
  18. If you prefer that we not share your personal information with Joint Marketers, please follow the instructions provided in this brochure. If you are a Total Rewards account holder who enrolled in the State of Nevada or California, and have a joint account with a spouse, any spouse can opt out on behalf of the other.
  19. When We Will Notify You
  20. We will inform you of our Privacy Policy at least once a year, as long as you are a current credit or financial services customer of ours. If you no longer have a customer relationship with us - if you have not played, stayed, dined, used your Total Rewards card or conducted any other business with us in the past 24 months - we will continue to follow our Privacy Policy, but you will not receive annual notices from us in the future.
  21. Changes in Privacy Policy
  22. Over time, it may be necessary to modify or supplement our Privacy Policy. If we make any material changes, we will provide our current credit or financial customers with revised notices that describe our new Policy and any new procedures that apply to them.
  23. If you prefer that we not share this information with our Joint Marketers as defined in the section on "Non-Affiliated Entities," you may notify us in one of the following ways:
  24. To notify us immediately, GO ONLINE:
    Visit www.harrahs.com and click the Privacy link at the bottom of the page. Please follow the instructions provided on the website. You will be asked to provide your Total RewardsŪ account number as this information is necessary to process your request.
  25. OR
  26. MAIL: Click here to download and complete this form (PDF) and mail it to:
  27. ATTN: Loyalty Marketing
    Harrah's Entertainment
    P.O. Box 98905
    Las Vegas, NV 89193
    Direct Mail
  28. To indicate that you do not want to receive direct mail from Harrah's (including Harrah's, Showboat, Rio, and/or Harveys), please visit any Total Rewards Center or call 1-800-HARRAHS. Please note: This will opt you out within 30 days of direct mail from Harrah's and from any joint Caesars and Harrah's mailings.
  29. If you would like to also opt out of mail from specific Caesars properties (including Caesars, Bally's, Paris, Flamingo, Grand, Sheraton Tunica, and Reno Hilton) you will need to visit that Connection Center or call that specific Caesars property.
  30. To opt out of Horseshoe properties, please visit your local Winner's Circle Booth.
  31. Back to Top

ONLINE PRIVACY POLICY

  1. Welcome to the Harrah's Operating Company, Inc. ("Harrah's", "Harrahs.com") web site. Harrah's Operating Company, Inc. has created this privacy statement in order to demonstrate our company's commitment to privacy for our website users. The following paragraphs disclose our information gathering and dissemination practices for the site.
  2. Information We May Collect
  3. If you use this Site to send personal data to Harrah's Operating Company, Inc., your transmission will be protected by Secure Socket Layer (SSL). SSL is a technology employed by Harrah's that encrypts your information during transmission.
  4. We automatically track and collect the following information when you visit our Site, including your: (i) IP address, (ii) domain server, (iii) type of computer, and (iv) type of Web browser (collectively "Traffic Data"). Traffic Data is anonymous information that does not personally identify you, but is helpful for marketing purposes or for improving your experience on the Site.
  5. We collect and use Customer information we believe is necessary to administer our business and provide you with the most personalized service and experience. We may collect and maintain several types of information needed for these purposes, such as those stated below.
  6. Customer information is collected when a customer chooses to book a reservation, sign up for email, enter an online promotion, request information, submit an application for employment or provide feedback in a survey. The types of information we collect can include: Total Rewards number, date of birth, first name, last name, address, phone, email address, credit card # (for those booking a reservation only), and social security # (for those submitting applications for employment only).
  7. Information Disclosure to Affiliated Entities
  8. If necessary, we may share information as set forth above with our affiliates, including our owned, operated, and managed casinos licensed under the Harrah's, Horseshoe, Rio, Showboat, Harveys, Caesars, Bally's, Paris, Grand, Sheraton Tunica, and Flamingo brand names. Doing so allows us to better serve our customers.
  9. Information Disclosure to Non-Affiliated Entities
  10. We share the information we collect about our customers with credit bureaus, collection agencies, and other non-affiliated third parties only as permitted by law.
  11. If you are a participant in our Total RewardsŪ Program, we may share certain limited information about you with other businesses with which we contract, who may contact you as part of a joint marketing or promotional program (Joint Marketers). These businesses include financial services companies, such as banks and insurance companies, other service providers, such as airlines and car rental agencies, and retailers. The information we share with them - such as your name, address, telephone number, is gathered solely from your participation in the Total Rewards Program.
  12. Changes In Privacy Policy
  13. Over time, it may be necessary to modify or supplement our Privacy Policy. Any such changes will be posted on this page and Harrah's will inform Site users by adding a notice to the Site home page.
  14. Information We May Share
  15. Notwithstanding anything herein, we may also share your information when Harrah's has a good faith belief that such action is necessary to (i) comply with legal process or other legal requirements of any governmental authorities, including but not limited to gaming regulators; (ii) protect and defend the rights or property to Harrah's; (iii) enforce this agreement; or (iv) protect the interests of users of this Site other than you or any other person. Harrah's does provide certain information in aggregate form collected from and relating to you to third persons such as advertisers.
  16. Email Privacy
  17. If you prefer not to receive further emails from Harrah's, you may click here to opt out or click on the "unsubscribe" link found on the bottom of all our email communications. If you are a Total Rewards member, click here to sign in and update your profile. If you had multiple email addresses at various Harrah's (including Caesars) properties, as part of our one time data conversion process for each Caesars property, we will use only your opted in email addresses. If you wish to opt this address, and thus your entire account, out of further email, you may click here.
  18. External Links
  19. Links to other websites do not expressly or impliedly endorse the materials disseminated at those websites, nor does the existence of a link to another site expressly or impliedly mean that the organization or person publishing at that site endorses any of the materials at this Site. Links to other websites are provided only as a convenience to Harrah's users. Harrah's is not responsible for the content, validity, privacy policies or reliability of any website linked to this Site.
  20. User Ability to Access, Update And Correct Personal Information
  21. As a Total Rewards member, in order to ensure that all of your Personal Information is correct and up to date, you may review and update your profile online once you sign in with your Total Rewards number.
  22. Cookie Policy
  23. We use cookies to be reminded of who you are and to help us to access your account information (stored on our computers) in order to keep track of your Total Rewards credits or points and to deliver to you a better and more personalized service. "Cookies" are text files that store very small bits of information that help to identify you and your session interacting with a website. Harrah's uses cookies to help us to identify you as a returning user to allow us to deliver a more seamless and personalized experience for you. Currently, Harrah's tracks when you sign in and erases the information when you sign out. Harrah's reserves the right to extend the use of cookies but only with our strategic partners. Other third parties may be able to see information outside of Harrah's control. Harrah's assume no legal responsibility for such use. To learn more specifics about how cookies work, please refer to the help section of your web browser.
  24. Over 21 Policy
  25. As a rule of law, persons under the age of twenty-one (21) are not permitted to loiter on any of our casino properties. As a rule of law, we do not permit them to participate in gaming. As a matter of policy, we do not sell rooms to persons under the age of twenty-one. Thus, any offers we make or any contests we conduct, unless otherwise noted, are not open to persons younger than 21 years of age. Persons younger than 21 year of age are not allow to use our Site, accept offers, or win contests, and we do not knowingly collect information from such persons. We reserve the right to verify age at any time for any reason and may reject a person who does not have valid age identification from participating on any part of this Site.
  26. Contacting Our Website
  27. Should you have additional questions, comments or concerns, please contact us: by visiting the Customer Service section of the site or by writing us at:
  28. Harrah's Operating Company, Inc.
    ATTN.: Loyalty Marketing
    P.O. Box 98905
    Las Vegas, NV 89193-8905